Brevo Review 2026: Pricing, Features & Honest Verdict
Brevo, formerly Sendinblue, has grown from an email tool into a broader marketing platform. Here's what it offers and what to know about its affiliate program.
Last checked: September 2026
From Sendinblue to Brevo
Brevo is the rebranded continuation of Sendinblue, a name change that came with real feature expansion, SMS marketing, live chat, and basic CRM features alongside the original email marketing core, positioning it as a broader small-business marketing platform rather than an email-only tool.
Pricing approach
Brevo's pricing is based primarily on email volume rather than contact list size, a meaningful difference from competitors like Mailchimp that charge by subscriber count. For businesses with a large contact list but modest sending frequency, this can work out considerably cheaper.
The affiliate program
Brevo pays 5 EUR for each free account signup through your link, plus a 100 EUR bonus when that user upgrades to a paid plan, a two-stage structure that rewards both top-of-funnel signups and actual conversions. Canadian affiliates are eligible, though it's worth confirming whether a minimum traffic threshold applies to your specific application before counting on approval.
Pros and cons
| Pros | Cons |
|---|---|
| Volume-based pricing can be cheaper for large, low-frequency lists | Contact-based competitors may be cheaper for small, high-frequency senders |
| SMS, chat, and CRM bundled beyond just email | Some advanced automation features trail dedicated competitors |
| Two-stage affiliate payout rewards both signups and upgrades | Traffic threshold may apply to affiliate approval |
Our verdict
Brevo's volume-based pricing model is its clearest differentiator, genuinely worth comparing against a contact-based competitor for your specific sending pattern before choosing. The broader toolset beyond email adds real value for small businesses that want fewer separate subscriptions.
Frequently asked questions
Is Brevo the same as Sendinblue?
Yes, rebranded in 2023 with expanded SMS, chat, and CRM features alongside the original email tool.
What does the affiliate program pay?
5 EUR per free signup, plus 100 EUR when that user upgrades to paid. Canadian affiliates eligible; confirm any traffic requirement.